The strangest book recommendation I’ll ever make. I’m giving my copy away free:
So I just read a book called “The Ultimate Guide to Local Business Marketing”.
Is this really the ULTIMATE Guide to Local Business Marketing?
I give it one star out of five.
(WHOA, Kurt… how is that a recommendation?!?!)
Well, it’s not a bad book… it’s actually a well-written
and extremely useful guide.
<=== It’s just incorrectly TITLED.
Inside, you’ll read about pay-per-click with Facebook ads… pay-per-click Google ads… and just a touch about SEO for promoting a local biz.
Also, the 80/20 rule and how it applies to finding your exact market, and refining your message to that market.
Which is great, if the title had been, “The Ultimate Guide for Using Facebook PPC ads, Google PPC ads, and the 80/20 Rule to Promote Your Local Business”.
What was missing?
Well, for starters about everything that Shoestring101 teaches about marketing on Facebook and Google.
Strategies that have made me hundreds of thousands of dollars in my local businesses.
How about:
- how to use multiple Facebook pages to get your business on the first page of Google, multiple times
- how to use Facebook Events to actually get PAID to advertise your business
- how to use Facebook buyer’s groups to get the word out about your products and services
- how to stalk your customers’ Likes and their Groups, to build a customer avatar
- B2B: how to use cold messaging to gain leads and get phone numbers appointments
- B2B: how to communicate with the “doorkeeper” of offices by way of the social media director, who is often the same person
- ManyChat and other free “bots” that strike up a conversation with visitors to your page
- how to correctly boost posts so they aren’t a waste of your money, and build your brand and list
Of the above ideas have literally increased my bottom line by many, MANY thousands… seven are FREE and one costs $5 a day or less.
And not one is mentioned in the “Ultimate Guide to Local Business Marketing”. Hmmm…
Shoot.. know what ELSE is missing from this “Ultimate Guide”..? Anything at all that’s not FB or Google:
- Direct Mail
- Postcards
- Flyers
- Road Signs
- Loyalty Programs
- SMS marketing
- Word of mouth
- Local free business listings
- Door hangers
- Craigslist
- Classified ads
- Print ads
- Radio spots
- TV
- Internet radio
- Youtube
…and a host of other low-tech, hi-tech, and new tech ways to market your local business.
So it ISN’T the “ULTIMATE” Guide to Local Business Marketing, is it?
Nope.
Now, HOLD ON!
That said, this is actually an EXCELLENT book. Full of my highlights, notes and dog-ears.
So if you ARE interested in:
- Building a landing page
- Your USP (Unique Selling Proposition)
- The 80/20 Rule in Marketing
- Keyword Research
- Facebook PPC Ads
- Google PPC Ads
…then it is a pretty darn decent read.
So I’m giving away a copy to a randomly selected human from the group that comments below.
And giving away a One Day Business Plan Course to another.
So if you want a free copy of “The Ultimate Guide to Local Business Marketing”,
or if you want free ticket to the course that teaches a boatload of profitable strategies that are missing in that book 😉
…put your salient thoughts and questions in the comments below!
Keep Stepping,
Kurt
I was looking for such an article for a long time. But the mind was not like that. I got my desired information in this blog. go ahead.
Twitter: GadgetsBiz
says:
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Twitter: GadgetsBiz
says:
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Twitter: GadgetsBiz
says:
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The content of this website is really helpful in my marketing. It helps me a lot in understand what not and what needs to be done for a website to be more known. Thank you.
Nice article and very helpful. Unsurprisingly, the more you bid on any given keyword or phrase, the more likely you are to win the top spot.
Twitter: coach2coachguy
says:
Great job Kurt!
It sounds like there’s definitely a little
room left for your follow up books!LOL!
Especially the one entitled, “18 Proven Marketing Strategies You Definitely Won’t Find In The Ultimate Guide To Local Business
Marketing!” LOL!
I love it when a true guerrilla style marketing master shows
us how it’s really done!
Because your excellent post, clearly demonstrates, the marketing
surface has barely been scratched!LOL!
Mark recently posted…How To Consult With A Real Expert For Literally Pennies On The Dollar!
Twitter: coach2coachguy
says:
Wow Kurt!
It sounds like there’s definitely a little
room left for your follow up books!LOL!
Especially the one entitled, “18 Proven Marketing Strategies You Definitely Won’t Find In The Ultimate Guide To Local Business
Marketing!” LOL!
I love it when a true guerrilla style marketing master shows
us how it’s really done!
Because your excellent post, clearly demonstrates, the marketing
surface has barely been scratched!LOL! Great job as usual bud!
Mark recently posted…How To Consult With A Real Expert For Literally Pennies On The Dollar!
Twitter: shoestring101
says:
Mark, you silver-tongued devil!
Thanks for the props, dawg. I think you set the bar quite a bit higher than I expected, better step up the game to earn the title “marketing MASTER’.
See you in the next post.
KS,
K
Kurt Frankenberg recently posted…Don’t Give Out Business Cards
Twitter: dkendrafran
says:
Personally, I love a book that’s dog-earred. It means that it didn’t gather dust, and wasn’t shoved into some abandoned corner of a bookshelf. When I look at my collection of ideas, I note the pristine and the well-loved. Even among reference books, I own some I’ve used once, and others with tea stains on the pages.
Highlights mean the person (in this case, you) knows a book is to be USED. It isn’t an object of worship, it’s the vessel that holds the ideas to ruminate over. Memories being what they are (mine, at least), highlights remind us what we thought worthy to revisit.
Margin notes? Ah, margin notes! Marks of ink or pencil showing the thought process on how to use the info gained, or as a civil disagreement about what’s written, or any of a host of reasons for making notes (or even thumbnail sketches).
LOL Yes, the above sounds rapturous. But, we’re talking thoughts formed into ideas, then words, then books. Even though an e-reader is convenient, it will never fully take the place of a hand-held, good-paper-smell, or weight of a book.
Twitter: shoestring101
says:
YES.
A thousand times yes, DK!
That said, I’m starting to doubt my resolve about sending out this book dog-eared. I MAY yet buy a second copy to honor the Reader that receives the book, but keep all the interaction close to the vest. We’ll see.
Thanks for checkin in!
Keep Stepping,
Kurt
Kurt Frankenberg recently posted…Giving Away My Copy of
Twitter: shoestring101
says:
Kendra,
WELL said. Although I have ereaders and Kindle books by the (virtual) bucketload, it’s the “real McCoy” books over the years that occupy the center of my heart. Sadly I’ve already shipped the book out, but watch this space: I may be passing on another edition soon 🙂
KS,
K
Kurt Frankenberg recently posted…Don’t Give Out Business Cards
It’s interesting how things aren’t always accurately labelled huh? But still have insight and ideas!!
Twitter: shoestring101
says:
Haha yup. Hopefully this article was properly labelled 😉