Today’s EPIC Blog Post: Tuesday, Find Out The W’s Day
Length: Hmm, ’bout 450 Awesomely Jaw-Droppin’ Words
Content: It’s about Target Marketing, yo.

Hi again Steppers!

Quick, let me apologize if this post seems abrupt and unpolished. It’s because today’s mah berfday and friends and family have quite a few other things planned for me than blogging. Even if it’s about something as COOL as how to start a business from nothing but an idea.

“The Blueprint” sold by my first internet company, RadioActive Trading circa 2002. A trading system that limits risk while leaving upside potential open. Available at www.radioactivetrading.com

SO yesterday I began the chronicle of my first successful information product. I call it The Blueprint.

The actual book sold just a few thousand dollar’s worth of copies in 2002-03 timeframe when I originally wrote it. Nice little experiment and it was worth the time just to get my ideas about limiting risk in trading down on paper for myself and a small, select group.

In 2007, though… I decided to market it FOR REAL.

And with a few revisions and additions, turned out a product that quickly generated over $1 Million in copies of the book, plus supporting subscriptions.

An effective marketing funnel brought in over One MIILLION DOLLLLARSSS. Thank YOU, Doctor Evil.

(pause for a Dr. Evil moment: ONE MIIIILLLLIIIOOON DOOOOLLLLAAARRSSSS) 😉

How did this happen, starting from zip?

Give ya a hint: it was the Shoestring Steps. Five Steps to Five Figures a month.

Today is Step TWO: Find Out The W’s.

The “W’s” (pronounced like any good Texan would, it’s “dubyas”) stands for What people Want, Why they Want it, Who they are, Where and hoW to find ’em.

In my quest to build a self-funded marketing funnel like the one in Effective Marketing on a Shoestring Budget: The World Domination from ZERO Strategy, I started posting helpful YouTube videos. I also began hanging out in chatrooms and forums where stock and options traders lamented losses and bragged about winners.

I asked questions.

I left comments.

I made a few friends.

A few allies.

I even managed to get a few CRITICS.

(And that wasn’t a bad thing.  HALLE-fuhreakin’-LUJIA for the critics. They brought more controversy, and therefore, EYEBALLS to my ideas and my website, http://www.radioactivetrading.com. )

The point is, I began to learn the W’s: Who Wants What, Why they Want it, Where and hoW to find and contact them.

And this gave me the ammunition I needed to use the Shotgun/Laser technique and narrow down my Unique Selling Proposition.

What I learned in this Step also gave me all the necessary raw materials for  Shoestring Step THREE: Learn to CREATE Value.

Tell ya about THAT one tomorrow.

Til then,

Keep Stepping!

Kurt