Why would any small business owner want to learn to cold contact B2B using Facebook?
If your business serves other businesses, the lifeblood is getting new leads.
But getting those leads can be like walking barefoot into your kid’s room.
You never know what sharp objects you might step on, just trying to do your job!
This guide will show you how to navigate the landmines, while getting to the gold:
New leads, new relationships, new accounts,
…and new money.
I can’t promise you the kind of results that I’ve had, BUT..!
It’s possible to make sales the same day you try this.
Let’s dive in!
Cold Contact B2B Using Facebook Step 1: Search
It isn’t hard to find businesses that need your products and services.
What can be hard is finding the right approach to make business connections that last.
The best way is to test, test, and test some more… and do it LIVE with real subjects.
Here’s how I got a pile of new contacts to sell to,
…and make them HAPPY that I called on them!
Step one is to know your target customer.
For this case study I typed my target audience, “real estate broker” into the search bar.
Over 200 results in my geographical area!
Finding prospects to cold contact B2B using Facebook is a snap; these guys WANT to be found.
You’ve narrowed down the field to your exact audience.
Now for the first “money move”. Read on…
Cold Contact B2B Using Facebookstep 2: Like and PM
Before striking up a conversation with a business, you’ll want to “like” their business.
Caution: do this over the course of 2 or 3 days.
Facebook doesn’t like you texting too many businesses, one after the other.
Makes ya look like a ‘bot, or worse… a spammer. Which you are not, if you are honestly offering value.
After I “copy and pasted” the same opener to about ten businesses,
…FB began giving me the message “this feature is not available right now” -in red letters. Not a good sign.
To fix this, I made sure to:
- keep the number of businesses I was contacting to a limit of ten per day, and
- vary the wording of the opening sentence
Now, I should tell you that at first I crashed and burned the art of cold contact B2B using Facebook.
This is because I was trying too hard to “sell“:
Me, me,me. How d’ya LIKE meeee?? This first greeting was met by the sound of crickets… (NO reply)
Getting a conversation going with a prospective B2B customer is a lot like dating.
Ya might get your face slapped a few times before you “score”.
Others gave me the brush-off. And no wonder! I was going for the jugular without building a real conversation
There’s a true art to selling, without selling. Sound confusing? Maybe, but absolutely true.
But take heart, young padawan! You’ve just taken your first step into a larger world 😉
Learn to use the “Jedi mind trick” move…
Cold Contact B2B Using Facebook Step 3: Ask Open-ended Questions
PMing a “cold” prospect is like trying a pickup line in a bar.
Now, before you feel too icky for practicing your pickup lines,
…realize that you and your prospect dressed up to go out for a reason.
If you didn’t want to socialize, you wouldn’t be hanging out where people talk in the first place.
But ya gotta have skillz 😉
So while your end game is to ask for the sale… don’t lead with that.
Instead of just pushing a link, start a real conversation.
Ask your prospect open-ended questions:
This broker knows her biz… she thinks I’M the prospect. And that’s okay, at least we’re talking
It really doesn’t matter what the reply is, as long as you begin a conversation…
The power of the open-ended question: One broker said yes, the other said no. But again, we are talking…
Whether the prospect says yes or no to this ice-breaker question, the main thing is that we are now engaged in an actual conversation.
A conversation that began without ME talking about ME.
Now for the “ninja” move…
Cold Contact B2B Using Facebook Step 4: Pivot
Note that above ^ I began the open-ended questions with:
- my prospect’s first name and
- the particular area that he/she serves
That variation in text takes care of Facebook’s radar.
I’m not just cut-and-pasting the same thing like a ‘bot or a spammer.
But since I’ve broken the ice and have a real conversation on my hands,
…I can now pivot the prospect’s interest.
Behold:
I keep this script on hand because it works. “Whoops, sorry!” –HERE’s the pivot ^
Every time (so far) that I pivot the conversation with the prospect’s interests in mind, they are more open.
Which brings us to the “end game move “:
Cold Contact B2B Using Facebook Step 5: ASK
Now for the equivalent of asking for your target’s phone number…
…you ask for permish to contact your prospect again.
She’s interested! Time to ask permish to contact again.
The ONLY thing you should be focused on right now, is to establish contact.
NOT making an immediate sale.
You’ll want to ASK…
(or, even better! …let your contact ask)
…for further information.
Remember, the fortune is in the follow-up.
Your goal is to establish a timeframe and a method for getting back together again soon.
Often, you don’t even have to ask permission to contact again. If you’re offering real value, THEY may chase YOU
One of the best things about cold PMing is that you can have several conversations, at different levels, going on all at once!
Okay, Steppers!
This is it for this Step-by-Step: How to Cold Contact B2B using Facebook.
In the meantime I’ll challenge you to try these principles:
- determine the exact audience you will be targeting
- “like” the business so you can PM them
- use open-ended questions to start the ball rolling
- “pivot” at the correct moment to tell them your story
- ASK for the permission to contact them again.
Need help on any of these five Steps? Put your Q’s in the comments.
Til then,
Keep Stepping!
Kurt
This is a great guide for cold contacting B213 using Facebook! I especially like the emphasis on building a relationship before asking for the sale. I’ve used similar techniques with Cucomm to generate leads for my business. It’s amazing how much mare receptive people are when you take the time to get to know them first.
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Hey I’m trying this right now because I’ve been failing before at fb messages… it worked on 1 person. But the others, did not. They just read it and ignore it, probably pissed lol
am I missing something? I use open ended question like “are you the owner/ where do you service” then the “oops sorry 🙂 …”
Thanks for sharing this valuable piece of content with us. Really Informative would love to read more on the same!!
Thanks for sharing the great information here with us. Great content. It is really very helpful post for me.
This blog is a good read to learn how to cold contact B2B using Facebook step-by-step. This is a great way to grow your business through facebook.
How can you tell which is the best product from the list on this site?
Use facebook ads management that is effective in reaching a wider market and very specific too. It is a good method in online marketing. Just find a good firm that can do the job.
Twitter: ratib ayon
says:
THE INFORMATIONS ARE VERY HELPFUL AND INFORMATIVE.
Wonderful experience gathered while I was going through your great article. Keep it up and best of luck at all times.
Wow, this was an incredible article- a jem amidst all the BS that you typically find online. Saving it for reminders later. THANK YOU!
Twitter: tecteem
says:
I am saving this post, to refer back to later, so much great information thanks for sharing this
Business to business marketing is one of the hardest things to me. I don’t know why but I used to hate this. Somehow I saw your article and after reading this, I think b2b with using facebook is not that hard. These examples were so handy for giving me the proper knowledge. Thanks a lot.
Thanks for this Kurt! Any ideas on an opening message if you are a web design agency looking to build websites for companies?
Hi,
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Best Regards,
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I’m sort of new to this field and I’m really thankful that I’ve read this article. Thank you for sharing. Kudos!
Twitter: dandollars
says:
Hi Kurt,
Thanks for this great post. I’ll bookmark this and I’ll surely use it
Dan recently posted…How to Make Money Online
Twitter: shoestring101
says:
Let me know Dan!
Keep Stepping,
Kurt
Kurt Frankenberg recently posted…How to Cold Contact B2B Using Facebook, Step by Step